Holistic Beauty With an Ocean View


Holistic beauty means being aware (or conscious) of our habitat.

The closest physical habitat is the body. When we take care of our bodies through proper nutrition, exercise, good sleep, and healthy habits like mindfulness and meditation, our bodies feel better. When our bodies feel good, we look our best.

The next habitat takes a step outside of the body to include our immediately families. How are we setting an example for our loved ones? Are we living our best version of ourselves or just coasting along? Are we filling our homes with the aromas of real food and keeping our houses clean with environmentally-friendly products, or are we polluting our bodies with frankenfood and polluting our homes with toxic chemicals?

Outside of our families, our habitat extends to our community. Are we leaving a positive imprint in our neighborhoods, schools, and workplaces or polluting our communities with negativity, judgment, gossip, and apathy?

And finally, our habitat extends to our planet. Are we using personal care products that contain petroleum by-products, formaldehyde-releasing ingredients, hormone-disruptors, or even carcinogens? Do we even know what's in our personal care products? Are we actively working towards making the planet better for the next generation or are we contributing to the destruction of our planet?

What's all this have to do with beauty? Plenty. It may seem like beauty is a trivial thing reserved for celebrities and prom night, but that's only one slice of the picture. The whole picture of beauty includes how we take care of ourselves - physically, emotionally, and spiritually. The 10-12 products you use daily not only absorb into your body, they also run off into our oceans and disrupt ocean life. The food that you eat affects not only the planet, the economy, and your waistline - it also affects your skin's health in every way imaginable - from acne to eczema to wrinkles. 

At Petite Surf, we take beauty seriously because everyone has the right to feel beautiful at all stages of life. Our mission is to help people connect their inner health to their outer beauty, not to be on the cover of a magazine or to be Instagram famous, but to feel good in their own skin in their everyday lives.




When researching products to use in the studio and sell in the boutique, we use a vetting system called S.E.N.S.E.



The product is made of mostly plant-based ingredients (certified organic when possible) with a minimum of synthetic ingredients. 


The product works well, looks good, and lasts.


The product contains plant-derived ingredients that nourish, protect, and moisturize the skin without stripping it of natural oils.


The product looks, feels, and smells inviting. Packaging is thoughtful and beautifully designed. The company, brand, and products offer a unique point of view.


The company making the product is transparent about ingredients, uses sustainably sourced ingredients, and does not test its products on animals. The company makes efforts to minimize its carbon footprint by using minimal, recyclable, and biodegradable packaging. The company does not sell other product lines that do not adhere to ethical and sustainable standards. 


Words of Caution:

It's important to understand that the words natural, organic and botanical do not equate to safe. Also, the words chemical or synthetic do not equate to dangerous. Chemicals are everywhere and in everything!  The word organic can mean living matter (as in soil, leaf clippings, etc); a food substance made without artificial chemicals, such as the organic apple you buy at the farmer's market; and in the world of organic chemistry, organic compounds can mean pharmaceuticals, petrochemicals, food, explosives, paints, and cosmetics. Confusing, right? 

As consumers, we need to look past the pretty packaging and read the back of the label. Transparency is the most important ingredient in any cosmetic formula. It is the only way we can know what products and ingredients to welcome and to avoid.

At Petite Surf, we prefer to use plant-based products that are responsibly sourced because that is what aligns with our values. It is similar to choosing to eat at a restaurant that uses fresh, locally sourced ingredients versus drive-through fast food. Both places get the job done, but which one is better for your body and the world, in general?