FAQ's and Privacy Policy

What is Petite Surf?

Petite Surf is a boutique featuring natural beauty, wellness products, weekend wear and spirit gear. It was started by Jaimie Choi, a holistic hairstylist, certified yoga instructor, and self-confessed clean beauty and wellness geek.

do you offer salon services?

Heck yes!  Jaimie is an independent hairstylist in Virginia Beach specializing in lived-in, low-maintenance haircuts, color, and Balayage. She uses OWAY and Original & Mineral color lines, which both offer ammonia-free, PPD, and Resorcinol-free color. She only uses professional haircare products that are plant-based and made with responsibly sourced ingredients. 


Product Choice: Organic salon services include using professional product lines that feature organic, plant-based ingredients and a minimum of safe, synthetic ingredients. 

Minimalist Approach: We strongly believe in using the fewest amount of products with the healthiest ingredients. No one needs 8 types of hair styling products taking up precious space on the bathroom counter. 

Environmental Awareness: It's important to consider not just our health when it comes to chemicals used in salons, but also the health of the environment, our oceans, and wildlife. 

Are the products Petite surf sells certified organic?

We only partner with brands that make products using plant-based and responsibly sourced ingredients. Most of the products contain CERTIFIED organic ingredients. This doesn't mean every product is 100% natural or 100% certified organic. For example, a lipstick may contain 99% natural (not certified organic) ingredients, 70 percent of which is certified organic and 1% synthetic preservative. Ingredients are ALWAYS disclosed on our website to help consumers make informed choices. Transparency is key.

Are the products Petite surf sells tested on animals?


Are the products Petite surf sells vegan?

Some are and some aren't, but non-vegan products are labeled in the ingredients. Some of our makeup products use animal by-products, such as Beeswax, Carmine, and Lanolin. 


Disclaimer regarding products for sale that contain herbs

These statements have not been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure, or prevent any disease. 


The majority of our products are shipped directly from our Virginia Beach office; however, some of our apparel is printed on demand by a third party. Production can take 3-4 days prior to shipping. We do this so as not to waste material, labor, and cost. Please consider this time frame when ordering apparel.



Petite Surf LLC (“Company”) provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use, and disclosure of personally identifiable information received from users of this website located at www.petitesurf.com (the “Website”) and all of the Company’s other products and/or services, interactive features, widgets, and/or other online services that post a link to this Privacy Policy, and all content offered as a part thereof (the “Services”).  

By means of this Privacy Policy, our Company would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled. By using our website, you consent to the collection and use of the information you provide to us.

What type of information we collect

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile related to our website.

How and why we collect your information

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. We may collect and/or use your Personal Information for the following purposes:

  • To respond to your inquiries regarding our Services.

  • To send you information regarding our services and changes to our terms, conditions, and policies.

  • To complete your registration, process your payments, and communicate with you regarding your purchase of our Services.

  • To send you marketing communication and newsletters about our Services.

  • To inform you and allow you to participate in our promotions.  

  • To collaborate with business affiliates, partners, vendors, or service providers to provide you with our Services.

  • In connection with our business purposes, including but not limited to data analysis, audits, fraud monitoring and prevention, developing or enhancing new and existing products and/or services, expanding our business activities, etc.

  • To comply with any applicable laws and regulations.

How we store and share your information

Our company is hosted on the Squarespace platform. Squarespace provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Squarespace's data storage, databases and the general Squarespace applications. They store your data on secure servers behind a firewall.

ll direct payment gateways offered by Squarespace and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Information supplied via online order and or registration forms is only used by “Company”, we do not sell or rent customer lists.

“Company” uses Google Analytics to track overall statistics about computer usage on our site. This information is not linked to individual customer information.

Our communication

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email.

Our cookies

This website uses cookies for security purposes and to monitor browsing preferences. You may set your browser to notify you when you receive a cookie or to prevent cookies from being sent. If you do allow cookies to be used, the following personal information may be stored by us for use by third parties: name, location, membership number, IP address and browsing history. We do not control the collection or use of your information by these companies. You should contact these companies directly if you have any questions about their collection or use of information about you.

Withdraw your consent or update contact information

If you don’t want us to process your data anymore, or would like to access, correct, amend or delete any personal information we have about you, please contact us at jaimie@petitesurf.com

You can unsubscribe to our newsletter at any time by clicking the unsubscribe link at the bottom of any of our newsletter emails or by emailing jaimie@petitesurf.com

Privacy policy updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Thank you for your participation and if you have any questions about our Privacy Policy, please feel free to contact us at jaimie@petitesurf.com.