Love Note XO
A Love Note From Petite Surf Owner, Jaimie Kelley Choi
I'm addicted to inspiration. I have to get my creative fix, or frankly, I'm not very fun to be around. I’m a writer, musician, and yogi turned hairdresser who was drawn to the beauty industry for its hands-on creative environment and service to clients. As someone who has spent the last dozen years studying health, wellness, and mindfulness, I could not help but see the connection between the mind and body as it relates to beauty.
I live in my hometown of Virginia Beach, with my husband of 18 years and our three kids. We’ve lived in bigger cities, and love to travel, but Virginia Beach is our home base, jet noise and all. This little tourist town influences everything from our accent (think surfer meets the south) to our fitness rituals (skateboarding, surfing, and riding bikes to 7-11) to our love of casual beauty. Most of my wardrobe choices are met with, “can I wear flip flops with this?”
Hairdressing was not my first career. After college, I worked as a health care writer for a few years before transitioning to stay-at-home-mom. As a mom of three (!), I worked as a freelance writer from home before going back to school to become a hairstylist. I love the hands-on creativity of doing hair and connecting with clients, but I’m not a fan of putting a shallow spin on beauty. I see haircuts and color more as a way to express your best self, not as a means to camouflage your flaws. I’m also not a fan of harsh fumes and toxic ingredients so prevalent in salons. That’s why I only use professional product lines that put people and planet before profit.
Take a look around, and feel free to contact me with any questions. If you’re a local or plan to visit Virginia Beach, make an appointment for a haircut, color, or Balayage. We can chat about yoga, herbs, and my favorite clean beauty brands! And, maybe a little about the Real Housewives, because, hey, it’s still a salon…