Petite Surf is a holistic beauty and wellness studio and online retailer. We are based in the coastal city of Virginia Beach, a town of surfers, skaters, and beach lovers. Our east coast lifestyle inspires everything from our addiction to graphic tees to our low-maintenance, boho beach beauty routines. As a retailer, we want to help you simplify your self-care routine by taking out the guess work, so we only partner with clean beauty brands that offer ethical and sustainable beauty and wellness goods. That means no animal testing and no questionable ingredients.

Petite Surf is owned and curated by holistic hairstylist, Jaimie Choi. She offers organic salon services in Virginia Beach using biodynamic hair color from Italy and plant-based professional products. Jaimie is a long-time yoga practitioner, writer, and mom of three.